AXE decided to continue the brand campaign together with Justimus after an incredibly successful viral video collaboration in 2017. The main target was to communicate the empowering AXE brand message “Find you magic” to the target audience.
How? Together with AXE, Justimus scripted and produced a three-part sketch comedy series centred around the brand message Find your magic. The three videos and supporting social media activities helped to create a story that is relatable, communicates a strong message within the target group and strengthens the AXE brand recognition through repetitive brand visibility. In addition, the group created four short brand clips for AXE to continue the story in their own channels with a tactical brand message.
Boom! The campaign reached nearly 1.9 million impressions across social media channels, including over a million YouTube views. The majority (79%) of views are within the young male target group. Each of the videos in the YouTube series made it on the YouTube #trending list and the audience engagement has been incredible throughout.